Discover how our Roofing SEO and Local SEO campaign helped a Texas roofing company dominate local search results, achieve #1 rankings for "roof repair Dallas," and dramatically increase qualified calls within six months.
The client is a reputable Texas roofing company offering both residential and commercial roofing services. With a strong reputation for quality craftsmanship and customer satisfaction, their local presence in Dallas and surrounding areas was already established through word of mouth.
However, the company struggled to turn its website traffic into real leads. Although the client's website looked professional and included service details, it wasn't bringing in consistent calls or inquiries.
Their competitors, on the other hand, were ranking high on Google for valuable search terms like "roof repair Dallas" and "roof replacement near me", and capturing nearly all of the potential customers.
The goal was clear: increase visibility, rank higher for competitive roofing keywords, and generate a steady flow of high-quality roofing leads.
Weak keyword targeting — The website didn't target high-intent roofing keywords effectively.
Low local visibility — The Google Business Profile wasn't optimized for local searches in Dallas and nearby cities.
No dedicated service area pages — The site lacked optimized pages for "roof repair," "roof replacement," and other local services.
Limited backlinks and authority — Competing roofing companies had stronger link profiles, boosting their credibility in Google's eyes.
Minimal content strategy — The existing blogs and on-page content didn't address local homeowner concerns or roofing-related queries.
To tackle these challenges, we provided a customized blend of:
This dual approach focused on ranking for both organic and map results, ensuring the roofing company became visible to customers actively searching for roofing solutions nearby.
Our team at RoofingSEO.Expert built a complete SEO roadmap tailored for the competitive Texas roofing market. The campaign was data-driven, localized, and designed to deliver measurable results.
We began by auditing the client's website, backlink profile, Google Business Profile, and top-performing competitors. This allowed us to uncover technical issues, identify missed keyword opportunities, and understand what the top-ranking roofing companies were doing right.
Our research identified the most valuable and location-specific keywords customers in Texas were using. We created a keyword map aligning these terms with specific service pages and location pages to maximize search visibility.
We optimized every key page of the website and created new pages that targeted important roofing services. Each page was written to both educate homeowners and attract Google's attention.
To strengthen the client's visibility in local search results, we optimized their Google Business Profile and built location-based landing pages that targeted surrounding areas, helping the company expand its service reach.
We developed a clean, white-hat link-building strategy focusing on acquiring backlinks from construction, home improvement, and local directories. This approach gradually built domain authority and improved keyword rankings across the board.
We resolved key backend issues that were limiting site performance, including crawl errors, mobile responsiveness, page load speed, and implementing roofing schema markup for rich search results.
We executed the SEO campaign in structured phases for efficient, measurable growth
Within six months, the transformation was remarkable. The Texas roofing company went from limited online visibility to dominating local roofing searches.
See the dramatic transformation in just 6 months
Important lessons from this successful campaign
Even established roofing companies can lose potential customers if their online presence isn't optimized.
Ranking in map packs and local searches directly translates into more calls and jobs.
Homeowners look for solutions — not just sales pitches. Informative, optimized content delivers both trust and traffic.
Regular performance tracking and refinements helped sustain consistent growth.
"Before working with RoofingSEO.Expert, we had a great reputation locally but almost no online visibility. In just a few months, our phone started ringing nonstop. We're ranking #1 in Dallas for roof repair, and our leads have more than doubled. The team's Local SEO and roofing expertise made all the difference."